Interview with Andrew Hyde of Startup Weekend

November 29, 2007

This post is by Tom Chikoore, a new contributor on Colorado Startups.

One phenomenon that has been quietly taking place in the tech startup world is Startup Weekend. Startup Weekend is the brainchild of Andrew Hyde, a Boulder, Colorado entrepreneur. Startup Weekend’s goal is to bring together a community of people to start a company and create a product in a single weekend. I participated in the first Startup Weekend (in Boulder) and really enjoyed the experience so much that I interviewed Andrew about future plans for Startup Weekend here. Since then I have been following Startup Weekend because I believe that it makes very valuable contributions by invigorating local tech startup communities in the different cities that host Startup Weekend. Startup Weekend has made some great strides since the first Boulder weekend (it is going across the pond to London this weekend), so I decided to interview Andrew for a second time to catch us up. Here’s the interview:


Q: Since our last interview after the inaugural Boulder Startup Weekend, there have been 10 more Startup Weekends for a total of 11 Startup Weekends. That is incredible. How have you been keeping up with all this activity?

The Weekend has an amazing energy that keeps me going.


Q: Please give us a brief description of the 11 companies that have resulted from Startup Weekend thus far?

Boulder (July 6-8)

Company Created: VoSnap

What is it? Social voting by email or sms. Where do you want to get drinks? VoSnap it.

Toronto (September 14-16)

Company Created: LobbyThem

What is it? Push for Change. Lobby your representatives with issues you care about.

Hamburg, Germany (September 21-23)

Company Created:Ededlbild

What is it? Online photo editing.

NYC (September 21-23)

Company Created: FavorEats

What is it? Where do you get the best burger in the city? Food reviews about meals, not restaurants.

Houston (September 28-30)

Company Created: TipDish

What is it? A way for Tippers (PR agencies) to contact Dishers (Bloggers) in a way that is beneficial and non-obtrusive for both parties.

West Lafayette (October 12-14th)

Company Created: ScrollTalk

What is it? Contextual chat room.

Boston (October 19-21)

Company Created: DeskHappy

What is it? An at your desk wellness program, encouraging you to stretch and relax in the middle of the day.

DC (October 26-28)

Company Created: HolaNeighbor

What is it? You define your own community and HolaNeighbor will set up the online community. Find and meet those that live around you.

Chapel Hill (November 2-4)

Company Created: WorkPerch

What is it? Find a place to work for a short period, or rent out an extra desk in your office.

Atlanta (November 9-11)

Company Created: Skribit

What is it? Blog widget for readers to suggest subjects for the blogger to write about.

San Francisco (November 16-18)

Company Created: HelpHookup

What is it? An easy volunteer matchup for Facebook.

Q: Are all the companies still operating or there some that have decided to close shop?

I would say 3 of the 11 are not in a ‘building’ stage right now.


Q: One of the potential exits for Startup Weekend companies is a buyout. Have there been any offers for some of these companies?

We have been offered 2, and both teams said no to the offers.


Q: One of the goals of Startup Weekend is “enhancing the local entrepreneurial community”? What is your assessment of how well SW has done that? After Startup Weekend, would you say that some cities have continued with the entrepreneurial spirit or is it only limited to the completion of the Startup Weekend product?

If you were to ask me what the weekend’s biggest strength was, I would have to say building community. Now that there has been some time between the weekends I am hearing more and more stories of co-founders meeting or companies making new key hires from the event. So that was a really wordy way to say ‘yes it is doing a really good job of enhancing the local entrepreneurial community.’ The weekend goes so far past the weekend.


Q: How effectively do these companies run after Startup Weekend leaves town? Does it remain a development effort only? Is there any business development that continues after Sunday? Are there board meetings taking place after you leave?

It really depends on the town and the climate. Some towns, such as Atlanta, are really hungry for projects and have the talent to deliver. A successful company relies on all departments doing a good job, and a Startup Weekend company is no different. I wouldn’t say there are board meetings, but the core team of each company meets and plans on how to move forward. In Atlanta, the majority of the team is meeting this Saturday to have a workday and a move forward meeting. Very exciting to see communities take off like that.


Q: Startup Weekend seems to have proven that an internet company can be started in a weekend; however, do you think that it has gone as far as proving that a viable and sustainable business can be started in a weekend?

I don’t think there is a get rich quick way to the web. These companies are started and given really good launches into the real world. I have a few ideas of companies that can turn profit in a few days, but I don’t think communities would ever pick these projects, I think they pick projects they want to work on.


Q: Would you say there are entrepreneurial differences between the different cities, regions or countries? Have you made any interesting observations along those lines?

There are definitely differences city to city. The biggest difference I see is some communities have veteran community leaders that openly share their experiences. Some communities don’t have that Feld, Cohen, or Weatherby.


Q: For those cities out there that are thinking of putting together a Startup Weekend, how does a city go about putting together a Startup Weekend? What is the process? Do they need to get authorization from Startup Weekend LLC?

The first step is to see if there is any interest in your area. Check in with friends and co-workers, see if there is any interest. The next step is to contact Startup Weekend and say ‘let’s do this.’ Then the planning process begins. If the weekend is called “Startup Weekend” or similar, than yes, we kindly ask you are associated.


Q: There seems to be two camps that hold somewhat opposing views of what Startup Weekend is all about. One camp values the business and equity structure of the resulting entity, while on the other hand, the other values the community aspect of the idea. Do you see it the same way? How do you bridge the two?

It is like a music crowd, some like the lyrics, some like the music. They can enjoy the same bands, and just as likely one side can hate it and one can like it. It is all about your expectations coming into Startup Weekend. I don’t think you can build a business without putting community first. I see a strong community base as the dream of someone who is business minded, and for someone that is community minded, perhaps their equity will turn into something.


Q: For some time there was some confusion about the equity model of SW. May you take a little time to explain the 5%/45%/50% model?

Shortly after the Boulder weekend I interviews with many of the founders asking them about the equity model and what it would mean if I turned the Weekend into a startup of its own. The response was almost unanimous that I should move forward as a company and that the equity split of 5% for Startup Weekend LLC, 45% for future development of the company created and 50% to be split into the founders of the weekend.


Q: You are also a startup company. People seem to forget that Startup Weekend LLC is also a startup company that is only several months old. What are some of the growing pains that you have experienced? Have these followed the same pattern as the majority of the startups SW has generated?

There have been some really funny moments around this. The biggest growing pain was somehow thinking it was a good idea to book 7 straight weekends (and 9 in 10 weekends). It has been an amazing experience, but without downtime it is really hard to really learn the lessons you need to learn. I do follow the same general pattern weekend to weekend. There is always something new from the past weekend from a lesson learned.


Q: After each Startup Weekend, people are often blog about what worked, what did not work and the lessons learned. Would you say that Startup Weekend attendees have been learning from past experience of preceding Startup Weekends; and is Startup Weekend LLC getting better at organizing events and accomplishing its goals with each Startup Weekend?

Single weekend major lessons are learned from observations, blog posts, and post weekend interviews. The weekend is much stronger than it was in Boulder.


Q: It is interesting to see that as Startup Weekend grows, philosophical debates have also started around certain issues. For example, there have has been some interesting discussions in the blogosphere regarding the role of out-of-towners. In your opinion, should out-of-towners out-number locals? Should out-of-towners suggest ideas or should ideas only be limited to locals? What’s your take on all that?

I would say that 80% of the attendees of the weekends don’t know each other, so I see absolutely no problem in people coming in from out of town. There is really no reason to limit it.


Q: There have been observations regarding the low numbers of women participating at the Startup Weekend events. What is Startup Weekend doing to encourage more women to participate?

I am really starting to do outreach on this topic. There is no reason for such low numbers of women participating in entrepreneurship. I think Startup Weekend is a perfect introduction to entrepreneurship for anyone, especially groups that have not had exposure in the past.


There have been loose associations made between Startup Weekend and TechStars. There is no association between the two, is there? Please clarify.

We are good friends, and there are definitely some similarities and we are both from Boulder. We don’t have any association. David covered it here, I covered it here.


Q: How far do you think we are from a major blockbuster killer app product coming out of a Startup Weekend?

You never know if one is going to happen. I see 4 companies having a shot of really building something that is compelling to a large community base.


Q: What’s in store for SW in 2008? How many cities are lined up so far?

Over 45 cities have shown interest, I am going to let the community decide where we go.

Q: And lastly, what do you say to those who fear that you are basically coming into their town and harvesting their ideas and making money off it?

The weekend is so much bigger than an idea or money.


Andrew, once again thanks for taking time out of your very busy schedule to answer our questions.

Expanding Colorado Startups

November 29, 2007

In the last year and a half, I’ve written about 150 local startups, and have done hundreds of other posts on random startup topics. I’ve done a few surveys, and generally people say “do more of both things.”

I hope that you’ve come to view Colorado Startups as a central source for following the web/software startup scene in Colorado. That’s what I wanted it to become, and I think it has. We’re up to about a thousand RSS subscribers now, and have well over 3,000 unique visitors each month.

It’s time to grow a little and try to do a bit more. I’m happy to announce that I’ve added two contributors to the blog who will be posting on a regular basis.

Tom Chikoore will be focused on interviews (watch for his first one here very soon) and will put more energy into the Denver-specific startup scene. Tom’s a strong writer and has some great insights that he’s covered on his personal blog in the past. He’s worked in large companies and in startups as a software architect and engineer, so he brings a broad set of experiences. Tom also has a passion for giving back to the community and is actively involved on several volunteer boards.

Gwen Bell will also become a regular contributor starting in January. Gwen recently wrote about her impending move back to Boulder. She’s a multi-talented entrepreneur with a great passion for travel that has taken her all over the world. Gwen will attempt to revive the multi-media side of the blog be doing some regular (and fun) video and audio features as well as contributing some bread-and-butter blog commentary on startups in the Boulder area.

Rest assured that I will personally continue to post the same type of content that you’ve been reading all along, as well as act as the main editor for the blog. To avoid any confusion, you’ll now notice that the author of each post is highlighted with a photo and byline.

Please help me welcome Gwen and Tom to the Colorado Startups blog. I think you’ll really enjoy hearing from them both a few times each month. I know they can both help make it an even better source of information on the vibrant startup scene here in Colorado.

Overheard

November 26, 2007

Move over plugoo

November 26, 2007

About a month ago, I stuck a plugoo widget on my blog. It’s cool - it allows people to chat with me while reading my blog, and delivers the messages right to my regular IM client on my Mac, Adium. Not bad.

But plugoo it doesn’t know when I’m there and when I’m not there. Because it often looks like I’m there when I’m not, people feel like I’m ignoring them. This is probably Adium or AIM that is causing the problem, but I don’t really care. I’ve also decided that I don’t really want to be IM’d any time of day by people who read the blog. I love hearing from you, but I’d rather hear from you in the comments or in an email. Real time IMs are just a pain as it often distracts me from what I’m focused on at the moment.

I first started thinking about this two weeks ago after Gwen Bell called out the “plugoo problem”. She swore she wasn’t talking about my blog. ;-)

I’ve also been on a personal productivity kick lately. I’ve been needing to jam more meaningful work into the average day, so I’ve been really optimizing using GTD, Inbox Zero, Calendar Zero, and other similar concepts. It’s made a huge difference for me. The idea of soliciting IMs using plugoo was counter to what I was trying to accomplish.

I still think Plugoo is a great widget in certain situations, such as tech support. It’s just not for me in my situation.

I’ve now removed it from the sidebar and stuck it on the contact page. I’ve put the caveat up that it sucks at presence, so it may look like I’m there when I’m not. But you can always try reaching me using IM if you want. You’ll have much better luck using email on the contact page - I pretty much always answer email.

Hope to hear from you soon!

Tip #3: Listen more than you talk

November 21, 2007

I’ll now continue the slow roll with #3 of my top twelve startup tips from this summer at TechStars.

You’ve probably heard the expression that it’s hard to listen while your lips are moving. While technically this is not universally true (it’s more the talking that matters - moving ones lips while listening is certainly distracting but perhaps less so than actually emitting noise), I still find it to be an excellent rule of thumb.

Assuming you’ve surrounded yourself with great and engaged mentors, you’re probably going to hear lots of advice. The thing that many younger entrepreneurs fail to grasp is that it’s extremely important to internalize the advice so that you can decide whether or not you’re going to reject it or accept it. In order to internalize it, you have to listen to it. A key indicator that you are not listening enough is that you are saying “yeah but” often. “Yeah but” is excellent and very, very necessary. But it comes at the end of listening. Another helpful clue that you should be listening is that someone else is speaking.

Next time you’re working with someone that you respect and taking their advice as data, try this. Listen. Wait until they stop talking. Think. Now speak.

I have always had this problem myself. I’m fairly introverted, but when it comes to being an entrepreneur in a room with a bunch of other entrepreneurs, I’m much more “type A.” I want to get in there. I want to say “yeah but” so often that it nearly kills me. But I consciously practice the art of intense listening.

Too many entrepreneurs that I see just love meetings. They love to debate, discuss, rebut, and repeat. This can be healthy, but ad nauseam it’s not helpful. When this behavior is coupled with crappy listening skills, it becomes downright wasteful and irritating.

This also applies to conversations with your customers. It’s very important to resist the urge to tell them why they are wrong and you are right. My friend Eric Marcoullier said something yesterday that I think generally holds true. I’m paraphrasing, but he said “You will never convince your customer that they are wrong about what they want.” If you are trying, you are speaking for no reason. And, you are not listening.

If you can’t listen, you can’t improve. If you don’t improve, you’re going to die. It’s important not to die. Listening is a prerequisite.

Spend your next day of meetings listening more than you talk. You will notice the difference. Just don’t get in a Mexican standoff with another reader of this blog. That would be weird, what with all that listening and so little talking.

Ex-Googlers rock on at RentMarketer

November 21, 2007

rentmarketer.pngEnglewood-based Rent Marketer says it’s the largest real estate rental distribution platform on the web. It allows property managers and agents to pay about $40-$90 to post their rental listing on Rent Marketer, which then distributes the listing to some 55 other sites. This enables you to write your listing once, and Rent Marketer then automagically publishes it everywhere that matters. This is an easy way to drive a large number of leads across different sites. Rent Marketer then adds additional value by delivering measurable email and phone lead tracking tools.

The company launched in April of last year and has seen good success so far. I recently checked in with Dan Daugherty who is one of the founders. Dan told me that they’ve now posted over 4 million listings, and explained how Rent Marketer got started.

The concept for Rent Marketer was born out of frustration. As a real estate investor myself, I used to post my rental properties across many rental and classifieds sites one site at a time. This tedious process led to many hours of postings and errors. I thought there had to be a better way and wrote the business model for Rent Marketer on a napkin at a local Einstein bagels.” - Dan Daugherty, Founder

I have to digress and offer some quick advice. Whenever you jot down a business plan, do it at some chain that will make for a good story later on. My first company was conceived at Pizzeria Uno in Tempe, Arizona. If you forgot to do this, just lie. It needs to be a good story. ;-)

Rent Marketer is one of the bazillion or so companies that ex-Googlers have spit out onto the web in the last few years. Dan is the President and CEO of Rent Marketer and founded the company after spending about 4 years with Google. Tim Moynihan (also ex-Google) recently joined the company as VP of Sales and Marketing. Dariusz Rakowitz (CTO) and Lisa Ray (Ops) are also founders of the company.

According to the company’s blog, the top real estate site is Realtor.com, which has only a small fraction of the overall market share. This means that most of these rental listings are living on the edges of the network, or at least close to it. If that’s true, I can see why a solution like this would be quite valuable. Interestingly, RentMarketer takes the opposite approach of sites like EdgeIO (which also has housing rental listings), which attempt to aggregate content from the edges. In this particular case, Rent Marketer seems like the smarter approach to me - they’re not waiting around for consumers to find the aggregators. Instead, they’re syndicating their content out to where the consumers already are. In fact, with Rent Marketer, the listings probably end up on sites like Edgeio anyway so they have the best of both worlds.

In fact, Rent Marketer is just another specialized instantiation of the write once, publish everywhere model we’re seeing across the web in general. You’re experiencing a similar phenomenon with this very post. I write it once on my blog and it’s instantly appearing in multiple places such as desktop feed readers, browsers, embedded widgets, inside emails, on iPhones, on Stan’s Chumby- you name it. In turn, this gives me access to more readers. This type of model is a natural fit for any lead-gen oriented revenue model.

Rent Marketer has been self funded thus far, but Dan told me that they may seek funding in the near future.

Apart from the name and hideous logo, this business makes sense to me. It’s representative of one of the present-day battles on the web. Should content live everywhere, or somewhere? I think the web has spoken.

Overheard

November 21, 2007

  • Gwen Bell stuck together a bunch of one minute audio interviews at Startup Weekend in Chapel Hill. There have now been 8 more weekends since the original one in Boulder, and it looks like at least 15 more are in the planning stages. Lots of the attendees talk about how Startup Weekend is different than BarCamp.
  • Do you suck at scaling your startup?

MyDials cranks it up a notch

November 17, 2007

mydials.pngMyDials is SaaS that delivers real-time business dashboarding features.

Wayne Morris (previously, SVP Marketing at McData) is the CEO and Peter Long (formerly founded Australian-based OpX Solutions) is the founder and CTO. MyDials is based in Lafayette but also has eight employees in Queensland, Australia, and has recently closed a $1.1M round of funding from outside investors.

The company was started after the founders saw two specific problems in their past experiences. These were “consistent lack of easy and timely access to relevant metrics that would help better manage our business and improve operational performance, and a distinct separation of business information, such as financial or sales data, and real-time information from manufacturing, production and supply systems.

MyDials allows companies to blend data from a variety of back-end sources into highly customized dashboard views. The company has evolved with a relatively heavy professional services model, but is finding that more and more customers are providing the integrations in-house as the technology matures.

mydialssample.png

“…business performance is typically viewed from multiple silos and executives, managers and business professionals don’t have a timely, comprehensive, holistic view of the operational performance of the business. myDIALS was formed to correct these two needs. We help companies improve their operational performance by extracting metrics and calculating Key Performance Indicators (KPIs) across all functional areas. Our solutions are tailored to individual companies, business roles and business processes or value streams. These KPIs are presented in an easy-to-use dashboard that allows intuitive analysis and sharing of information to aid in making decisions.” - MyDials.com

Business intelligence and digital dashboard systems are not new, but MyDials provides a clean and modern UI. It will be interesting to see how MyDials evolves its partnerships as more and more data is kept outside the corporate firewall.

Enthusiast Group enters deadpool reflectively

November 8, 2007

What follows is an interview with Derek Scruggs, founder and CEO of The Enthusiast Group. The Enthusiast Group has decided to shut it’s doors at the end of this month. It’s very hard to do and so people don’t do it enough, but Derek wanted to share his thoughts on failure. I learned a great deal from sharing one of my visible failures, and I hope Derek reaps the same benefits. I want to thank him for his candidness. Here’s the interview:

Q: I’ve covered Enthusiast Group (Your Cycling, Your Running) a few times before on my blog. You’ve made the decision to shut it down at the end of this month. What happened?

Our initial business model was to launch a series of niche commmunity/social networking sites around various adventure sports such as mountain biking and rock climbing. Long story short - we were never able to attract enough users and traffic (defined as at least 1 million monthly page views) for our sites to be attractive to advertisers. Our sites have grown organically and a couple are thriving, but they are still small by the metrics most people consider successful. Furthermore, the outdoors industry is not especially progressive when it comes to online marketing, so it was difficult to convince them to try much beyond the banners & page-views paradigm that’s dominated the web since the beginning.

Once we realized publishing wouldn’t work, we tried to shift gears to become a service provider of social networking platform and custom applications. But we were late to the game in that market, and for most companies we talked to (and there were a lot), this was a “nice to have,” not a “need to have.” It will be interesting to see how this market shakes out. I suspect Ning will ultimately be bought by Google or Yahoo or Microsoft and they’ll basically become Yahoo Groups 2.0. But will, say, Adidas use them (or any other provider) as the core of a successful social networking strategy? I have my doubts, for obvious reasons.

Q. What will happen with the users and the site? Will you simply shut it down?

We are trying to sell them. So anyone who might be interested, there’s a list of them here. Worst case, we’d like to find some spare rack space in a data center somewhere and keep our servers up, even if we don’t actively manage them day to day.

Q. What’s the big lesson or lessons(s) here for you?

Hmmmm… There hasn’t been an overriding “Ah ha! So that’s what we did wrong” kind of realization. A few months ago I had lunch with a guy who started an action sports video site and apparently traffic is through the roof. I asked him what the secret was and he confessed that he doesn’t really know. The site has a tight, clean design and ours are a bit cluttered, so that’s one thing. (Though there are plenty of popular sites that are just flat out ugly. Check out MTBR.com.) They focus on one thing (video) while we tried to offer a lot of different media types, so perhaps we should’ve just kept it to one or two. His site is really driven by what his son likes to see, so they have a prototypical user to test things against. Then again, my co-founder Steve and our former sales director are both avid mountain bikers and we leaned on them heavily when designing our sites.

Another issue we constantly argued over was whether to pursue the individual site approach vs. a mega-site encompassing all activities. There are compelling arguments for both approaches, but I can’t say with any confidence that going the mega-site route would have had a different outcome.

One thing we did discover is that it’s a heck of a lot easier to build traffic when you can leverage off someone else’s user base. For example, we did a couple of charity projects whereby we donated money to organizations like the International Mountain Biking Association for each user they sent to us who uploaded a photo. That worked very well at jumpstarting traffic, but the hyper nichey nature of our sites meant that there were only one or two charities in each segment, so we couldn’t go to that well very often. (This perhaps is an argument for the mega-site strategy - then we could’ve aggregated all the relevant organizations together and done an annual campaign with each.)

Finally, I guess one thing we’ve known all along is there’s no substitute for great content. We got some really nice stuff submitted from our users, especially photos, and our Enthusiasts-in-Chief (the lead blogger for each site) are all good writers. But we clearly lacked in comparison to, say, LifeHacker, which offers a ton of useful tips every single day, or even Perez Hilton which, though tawdry, has a powerful personality behind it who dishes snark by the bucketload.

Q. They say what doesn’t kill you just makes you stronger. So what’s next for you and your partner?

Actually, I have an appointment later today with a funeral home. ;)

Seriously, since we got past the emotional trauma of confronting the brutal facts, we’ve both been excited about the future. I’m making the rounds with local companies, especially tech startups, but also investigating opportunities in China, where my wife is from and where she’s currently pursuing here Ph.D. At this point I’m definitely looking for a job, not another founder opportunity, but startups are in my DNA, so I don’t see myself getting a job at, say, Qwest, and they probably wouldn’t deign to grant me an interview anyway.

Steve is looking for consulting or other opportunities in the new media world. Steve is something of a rock star in the newspaper industry because he’s been predicting the collapse of the industry for the last decade. Now that trend is accelerating, which means there’s enough pain that they realize radical change is necessary, so they look to people like him for guidance.

Q. Can you give us some advice for first time entrepreneurs?

If you have a business idea, show it to as many people as possible. Most ideas aren’t very good, so it’s good to get outside feedback very early in the process so you don’t waste your time on something that doesn’t work. And recognize that they may be wrong too. We got lots of positive response to our business plan, but that didn’t translate into success.

In the course of showing your idea around, you will meet a lot of sharp people and build relationships that will pay off years later. I moved to Boulder in early ‘99 after 12 years in Chicago. For the first year or so I was kind of lazy about meeting people, but since then I’ve been a networking maniac (though I rarely go to networking events per se, just do one-to-one outreach via email, which by the way is how I met my Steve). That paid off bigtime when we started looking for investors, and now that I’m forced to look for a job it’s an even bigger help.

Companies come and go, but relationships usually last through several companies, jobs and sometimes even spouses. Cultivate those relationships and you’ll find happiness whether your company fails or ends up being the next Google. The journey is the reward.

Thanks Derek. Keep enjoying the reward.

BlogWorld - Boulder goes south

November 8, 2007

blogworld.pngThere are about 2,500 folks here at BlogWorld in Vegas, and I’m running into Boulderites left and right. In fact, the room that I’m sitting in right now has a panel consisting of folks from 3 Boulder companies - Howard Kaushansky of Umbria, Ari Newman of Filtrbox, and Robin Seidner of Collective Intellect (left to right below).

img_09102.jpg

In the exhibit hall, Colorado’s Lijit and CrispAds are around and I’m interested to get a first look later today at a new Colorado startup on the floor called SnipPrint.

Tomorrow, I’m on a panel here called Raising Capital For Your New Media Business with Brad Feld, Dan Rua, and Mike Arrington. If you have questions for that panel, add them in the comments and I’ll ask them to myself and also to the smart people on the panel so I can compare my answers.

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